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05/02/2025

Telehealth Awareness Week: 5 Activities for Physicians

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Telehealth is no longer the future of healthcare—it’s here, and it’s transforming how patients access care. For physicians, this shift opens exciting opportunities to practice medicine more flexibly, reach underserved populations, and embrace innovative care models. 

In honor of Telehealth Awareness Week, we’re sharing five simple yet powerful ways healthcare providers can champion virtual care—from amplifying patient stories to hosting tech tutorials. Plus, for doctors seeking a dynamic way to dive into telehealth, we’ll explore how Era Locums can connect you with fulfilling locum tenens opportunities in this fast-growing field. Let’s celebrate the potential of telehealth—and your role in shaping its future.

5 Ways to Observe Telehealth Awareness Week

  1. Post a client testimonial on social media
  2. Hold a “tech help” session
  3. Create a short explainer video
  4. Send an email newsletter
  5. Share the Telehealth Awareness Week toolkit with friends and followers 

1. Post a client testimonial on social media

Why it works: People trust real experiences. Sharing a patient’s positive telehealth story can ease doubts and show the human side of virtual care.

  • Pick a compelling story: Choose a patient who benefited from telehealth—maybe someone in a rural area, a busy parent, or a patient with mobility challenges. (Always get their consent!)
  • Keep it concise: A short video clip or quote works best. Example: *“Telehealth saved me a 2-hour drive to my specialist—I got care in my living room!” – Jane H.*
  • Add context: Briefly explain how telehealth solved their problem (e.g., faster diagnosis, continuity of care).
  • Call to action: Invite followers to share their own experiences or ask questions:
    “Have you tried telehealth? Tag us in your story! #TelehealthAwarenessWeek”

Be sure to blur or omit personal details, and pair the testimonial with a behind-the-scenes photo of your team (e.g., “Meet Dr. Lee, who connects with patients like Jane from her home office!”).

Person

2. Hold a “tech help” session

Why it works: Fear of technology is a major telehealth barrier—especially for older adults. A little guidance can go a long way.

  • Offer it in-person or virtually:
    • In-person: Set up a station in your clinic lobby with tablets/computers.
    • Virtual: Host a Zoom “Telehealth 101” walkthrough (record it for later!).
  • Cover the basics:
    • How to download your telehealth app.
    • Testing audio/video before visits.
    • Troubleshooting tips (e.g., “Restart your router if the screen freezes!”).
  • Promote it widely:
    *“Struggling with telehealth tech? Join our 30-minute ‘Tech Help’ session this Thursday! We’ll get you set up—no question is too small.”*

Partner with a local library or senior center to reach more people, and provide a simple handout with step-by-step instructions.

3. Create a short explainer video for social media

Why it works: A quick, engaging video can demystify telehealth for patients who are unsure how it works—or why it’s just as effective as in-person care.

  • Keep it under 2 minutes: Focus on the essentials:
    • What telehealth is (e.g., “A secure video visit with your doctor, from home”).
    • How to prepare (lighting, quiet space, tech check).
    • What to expect (e.g., “Same care, no waiting room”).
  • Make it relatable: Film in your actual telehealth workspace or feature a staff member acting as a “patient.”
  • Add captions: Many viewers watch without sound.
  • Share everywhere: Post on your website, social media, and waiting room screens.
  • End with a call to action: “Ready to try it? Book your next visit online—click the link in bio!”

Script idea: “Hi, I’m Dr. Patel! 👋 Ever wondered how a telehealth visit works? In under 2 minutes, I’ll show you how easy it is to get care from your couch—no traffic, no hassle. Let’s dive in!”

4. Send an email newsletter

Why it works: Email reaches patients already in your system—perfect for reminding them telehealth is an option (especially for follow-ups or minor concerns).

  • Subject line that grabs attention: “Your doctor’s office is now just a click away 🏡”
  • Key content:
    • Brief intro: “For busy schedules, mobility challenges, or just convenience—telehealth puts quality care at your fingertips.”
    • 3 quick bullet points:
      • When to use it (e.g., medication refills, post-op check-ins).
      • How to book (link to your portal).
      • Tech made simple (“All you need is a smartphone or computer!”).
    • Patient story: *“Maria avoided a 3-hour round trip by using telehealth for her allergy follow-up—read her story here.”*
  • Visuals: Include a screenshot of your telehealth interface or a friendly photo of your team.
  • Segment your list! Send tailored versions to seniors and emphasize tech support or parents and highlight sick-kid visits without the chaos of driving.
Era

5. Share the Telehealth Awareness Week toolkit with friends and followers 

One of the simplest yet most powerful ways to amplify the impact of Telehealth Awareness Week is by sharing the official toolkit with your network. The American Telemedicine Association has put together a ready-to-use collection of social media graphics, newsletter templates, and campaign ideas—all designed to make promoting telehealth effortless.

Start by exploring the toolkit yourself at the Telehealth Awareness Week resource page. Once you’ve reviewed the materials, pass them along to colleagues who might appreciate having professionally designed posts at their fingertips. A quick message like, “These toolkit resources make it so easy to promote telehealth—let’s get our whole practice involved!” can spark wider participation.

Don’t stop with fellow healthcare providers. Your patients and local community organizations could benefit from these materials too. A senior center might use the graphics for their bulletin board, or a neighborhood clinic could incorporate the messaging into their patient communications. When sharing publicly, add a personal touch—perhaps a sentence about why telehealth matters to you, like “Virtual care lets me connect with homebound patients who’d otherwise go without critical follow-ups.”

Expand Your Impact—Explore Telehealth Locum Tenens Opportunities with Era Locums

Telehealth is transforming patient care—and your expertise is needed. Whether you're looking for flexible schedules, remote work options, or the chance to reach underserved communities, Era Locums connects physicians with rewarding locum tenens roles in virtual care. Let us help you find the perfect telehealth opportunity that fits your skills and lifestyle. 

Contact Era Locums today to discover how you can deliver care from anywhere—and make a difference on your terms.

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